Major Digital Marketing with Artificial Intelligence Tools

2025/2026, Postgraduate studies, Full-time studies

Thematic scope

Design, manufacturing methods, and testing of medical devices; Legal and certification requirements for medical devices; Regulations and certification of medical devices with special characteristics; Impact of medical devices on the human body and the clinical evaluation process; Practical application of ISO 14971, 13485, and 10993 standards in medical device certification.

Who are postgraduate studies aimed at?

The program is intended for engineers, researchers, and other professionals interested in developing their careers in the medical devices sector, including: research engineers and staff of scientific and research institutions specializing in biomaterials, biomedical engineering, materials technology, and related fields; graduates of technical disciplines (e.g., materials engineering, biomedical engineering, mechanical engineering, automation, electronics, chemical technology); employees of R&D, quality, regulatory affairs, and production departments in companies designing and manufacturing medical devices; experts and auditors cooperating with certification and notified bodies; professionals with technical experience seeking to broaden their knowledge of legislative and normative aspects; and specialists considering a career change into the medtech sector.

Head of postgraduate studies

Prof. dr hab. inż. Elżbieta Pamuła, 44-48, epamula@agh.edu.pl

Organizer of postgraduate studies

Prof. dr hab. inż. Elżbieta Pamuła, 44-48, epamula@agh.edu.pl

Contact person

Dr inż. Patrycja Domalik-Pyzik, 37-59, pdomalik@agh.edu.pl

List of courses - Winter semester, 2025/2026 See additional information
Course	Number of hours	ECTS credits	Form of verification	Mandatoriness
Course details Lectures: 20 h , including sub-activities: Zajęcia zdalne: 8 h ECTS points: 4 Form of verification: Completing the classes Mandatoriness: Obligatory	Lectures: 20, including sub-activities: Zajęcia zdalne: 8	4	Completing the classes	Obligatory
Course details Workshop classes: 24 h , including sub-activities: Zajęcia zdalne: 8 h ECTS points: 4 Form of verification: Completing the classes Mandatoriness: Obligatory	Workshop classes: 24, including sub-activities: Zajęcia zdalne: 8	4	Completing the classes	Obligatory
Course details Workshop classes: 24 h , including sub-activities: Zajęcia zdalne: 4 h ECTS points: 4 Form of verification: Completing the classes Mandatoriness: Obligatory	Workshop classes: 24, including sub-activities: Zajęcia zdalne: 4	4	Completing the classes	Obligatory
Course details Workshop classes: 8 h , including sub-activities: Zajęcia zdalne: 8 h ECTS points: 2 Form of verification: Completing the classes Mandatoriness: Obligatory	Workshop classes: 8, including sub-activities: Zajęcia zdalne: 8	2	Completing the classes	Obligatory
Course details Workshop classes: 20 h , including sub-activities: Zajęcia zdalne: 4 h ECTS points: 4 Form of verification: Completing the classes Mandatoriness: Obligatory	Workshop classes: 20, including sub-activities: Zajęcia zdalne: 4	4	Completing the classes	Obligatory
Sum	96	18

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Semestr 1 zapewnia podstawy marketingu internetowego i wykorzystania narzędzi AI: uczestnicy poznają ekosystem marketingu cyfrowego, budowanie strategii marki i brandingu 360°, tworzenie treści z wykorzystaniem generatywnej AI oraz podstawy SEO i optymalizacji kampanii płatnych.

List of courses - Summer semester, 2025/2026 See additional information
Course	Number of hours	ECTS credits	Form of verification	Mandatoriness
Course details Workshop classes: 20 h , including sub-activities: Zajęcia zdalne: 12 h ECTS points: 4 Form of verification: Completing the classes Mandatoriness: Obligatory	Workshop classes: 20, including sub-activities: Zajęcia zdalne: 12	4	Completing the classes	Obligatory
Course details Lectures: 17 h , including sub-activities: Zajęcia zdalne: 9 h ECTS points: 3 Form of verification: Completing the classes Mandatoriness: Obligatory	Lectures: 17, including sub-activities: Zajęcia zdalne: 9	3	Completing the classes	Obligatory
Course details Laboratory classes: 10 h , including sub-activities: Zajęcia zdalne: 6 h ECTS points: 2 Form of verification: Completing the classes Mandatoriness: Obligatory	Laboratory classes: 10, including sub-activities: Zajęcia zdalne: 6	2	Completing the classes	Obligatory
Course details Workshop classes: 14 h , including sub-activities: Zajęcia zdalne: 6 h ECTS points: 2 Form of verification: Completing the classes Mandatoriness: Obligatory	Workshop classes: 14, including sub-activities: Zajęcia zdalne: 6	2	Completing the classes	Obligatory
Course details Workshop classes: 16 h ECTS points: 3 Form of verification: Completing the classes Mandatoriness: Obligatory	Workshop classes: 16	3	Completing the classes	Obligatory
Course details Lectures: 9 h , including sub-activities: Zajęcia zdalne: 9 h ECTS points: 2 Form of verification: Completing the classes Mandatoriness: Obligatory	Lectures: 9, including sub-activities: Zajęcia zdalne: 9	2	Completing the classes	Obligatory
Course details Workshop classes: 16 h , including sub-activities: Zajęcia zdalne: 8 h ECTS points: 3 Form of verification: Completing the classes Mandatoriness: Obligatory	Workshop classes: 16, including sub-activities: Zajęcia zdalne: 8	3	Completing the classes	Obligatory
Sum	102	19

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Semestr 2 koncentruje się na zaawansowanych zastosowaniach AI w marketingu: growth hacking i analityka, prawo i etyka w marketingu AI, employer branding i komunikacja kryzysowa, UX, projektowanie usług i doświadczeń klienta z użyciem AI, marketing w e-commerce i B2B oraz personal branding i influencer marketing.